You are not looking for help you are looking for talent. You are looking for energy, enthusiasm and integrity. You want  the best candidates applying for the position.

If it’s a receptionist position you are looking for, then you want a receptionist with a great voice, who smiles every time the phone rings before she ever picks up the phone to see who is calling.

If it’s a sales position you are looking for, then you want a likeable, coachable, pursuasive candidate who can handle objections, close the sale and follow up while asking for referrals.

When writing ads ask for what you want. Place the ads in publications closely relating to the type of position you are are creating an opportunity for.

For example -

• Sales Manager Position (see my page for writing great ads) should be in a sports publication. Most managers need to coach and motivate their team just like a coach in sports.

The 5 Whys is a simple and often an effective problem-solving technique that helps users get to the root cause of the problem, quickly.

The 5 Whys strategy involves looking at any problem and asking “Why” and “What caused this problem?”

The answer to the first “why” will prompt another “why” and the answer to the second “why” will prompt another and so on.

State the problem -

1. Ask the question, Why ….

• Answer -

2. Ask the question, Why …

• Answer -

3. Ask the question, Why …

• Answer -

4. Ask the question, Why

• Answer -

5. Ask the question, Why

• Answer -

Solution to the problem -

I was driving home the other day and I thought “how does one become a leader” So I thought about what a leader should do and what abilities they posses. I then took another look at how does one evolve into a leadership role, this is what I came up with:

• Lack of Decision Makers-

There is no leadership when no one can make a decision or the decision makers are away from the office. Be a Decision Maker.

• Lack of a Clear Vision

When one has a clear vision of what they want and can communicate that vision, you have a leader. Have a Clear Vision.

• Knowing what is right

Knowing the difference between right and wrong is an ingredient to becoming a leader.

• Doing the Right Thing

Knowing right from wrong can be different than doing the right thing. Doing the right thing may go against your beliefs but it’s the right thing.

An example might be a customer who is wrong and you know they’re wrong but they think they’re right. You want to make the customer happy so you do the right thing in order to get a referral even though it’s not right.

If you know of other reasons on how to evolve into a leadership position, feel free to comment.

Why does one business thrive while another flails, it’s how the owner thinks about their business. The seeds of success are planted in your mind through the correct education for your chosen field. Those seeds are nurtured by the thoughts you focus on and the actions you take.

Think Daily about your business.

“Wisdom is the right use of knowledge. To know is not to be wise. Many men know a great deal, and are all the greater fools for it. There is no fool so great a fool as a knowing fool. But to know how to use knowledge is to have wisdom.”

Insider Secret  - you become what you think about.

Busy is when temporary outside circumstances cause you to react to the marketplace, while growing your business is a cause of your actions regardless of marketplace conditions.

Almost every business owner is optimistic and wants to grow. Depending on the type of business and industry you are in you must look at trends from previous quarter sales. You may have to go back several quarters to determine are you in a busy cycle or are you truly growing. Chart out the last 24 months of sales and determine is the chart line in an upward trend, sideways trend or a downward trend.

Ask yourself this question – why did my sales go up?

• if the answer is outside influences acting positively (one big sale, economic boom, lowering interest rates) you’re probably busy.
• if the answer is internal influences acting positively (sales training, advertising, diversifying) you’re probably growing.

Knowing the difference will help you make better decisions for the future and viability of your company.

A few Key words to describe a company culture:

• mission statement
• teamwork
• flexibility
• goals
• compensation
• processes
• recognition/rewards
• consequences
• training
• customer service

A consultant can assist an organization in developing a process for management as well as salespeople to be more effective and efficient in their processes.

Examples of Processes to consider

• Steps to the Sale
• Customer Service
• Follow up
• Work Flow
• Handling compliments and complaints
• Tracking
• Training
• Communication Pipelines

Once an organization has analyzed its mission, identified all its stakeholders, and defined its goals, it needs a way to measure progress toward those goals. Key Performance Indicators are those measurements. A consultant can identify and implement  processes to achieve an organizations KPI.