Busy or Growing?
Know the difference between busy and growth.
Busy is when temporary outside circumstances cause you to react to the marketplace, while growing your business is a cause of your actions regardless of marketplace conditions.
Almost every business owner is optimistic and wants to grow. Depending on the type of business and industry you are in you must look at trends from previous quarter sales. You may have to go back several quarters to determine are you in a busy cycle or are you truly growing. Chart out the last 24 months of sales and determine is the chart line in an upward trend, sideways trend or a downward trend.
Ask yourself this question – why did my sales go up?
- if the answer is outside influences acting positively (one big sale, economic boom, lowering interest rates) you’re probably busy.
- if the answer is internal influences acting positively (sales training, advertising, diversifying) you’re probably growing.
Knowing the difference will help you make better decisions for the future and viability of your company.
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